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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

I have been in trainings where if I even hint that perhaps Facebook is a little over-rated, then eyes glare, people shift in their seats, and I have recollections of a few people even walking out. But for the second largest Internet company in the world with 2010 profit estimates to be between $1-2 billion, is that enough?

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The End of the Beginning of Online Giving

Connection Cafe

As a point of comparison, the U.S. Hint: Donor behavior is consumer behavior.). There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving.

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