Connection Cafe

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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. In 2010, giving online meant donating money through a website or email.

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Social Media Lessons from 4 Generations of Canadian Donors

Connection Cafe

The study, which builds on a similar study conducted in 2010, looked at the philanthropic habits of the following generations of Canadians: Generation Y (or Gen Y, born 1981 – 1995). LinkedIn use rose 24% from our 2010 study to 48% in 2013. Twitter use increased by 20% from our 2010 study to 59%.

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The End of the Beginning of Online Giving

Connection Cafe

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

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Social Media Makes a Splash at the Association of Fundraising Professionals Conference

Connection Cafe

Covering both Facebook and Twitter basics for nonprofit organizations, Nicci and Sean did a very important thing in their presentation: they explained why fundraising professionals should care about year-round relationships versus simply making "the ask" at predefined times of the year. Do you really want to do this?

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What's our vector, Victor?

Connection Cafe

Unfortunately, in March and November of 2010, two of the big stars of the films passed away ( Peter Graves and Leslie Neilsen ). ” evangelism on multiple channels. Additionally, let’s not forget that even when paid ads are not an option, we have evangelists (e-mail subscribers, volunteers, donors, twitter followers etc.)

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8 Ideas for Social Media Rewards

Connection Cafe

They take advantage of the information from a 2010 study by CMB Consumer Pulse that says 51% of Facebook fans and 67% of Twitter followers are more likely to buy their product SINCE becoming a fan/follower. Or maybe an "early bird" registration discount that is announced only through a social channel.

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Hindsight is 20/20 - Lessons Learned about Participant Fundraising in 2009

Connection Cafe

There are so many opportunities to put this channel to good use. Facebook, Twitter, YouTube) to promote your event and recruit participants. Even more lessons learned and ideas can be found in the 2010 Nonprofit Resolutions Guide , and of course, I know there are many other tips participant fundraisers must have.

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