Optimizing Your Site for Social Media Visitors
NTEN
JULY 28, 2010
A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . For example, FB ads return higher click and conversion rates when the call-to-action on the ad links to an FB asset, such as a Page. Jeff Patrick, Common Knowledge.
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