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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. And each of us explained it a little differently.

Cancer 226
article thumbnail

Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. We focused on action and making change for the patient. And each of us explained it a little differently.

Cancer 100