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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

We connected on LinkedIn and for a while, that was that. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. I'm talking about those places that you can control (Vimeo, Twitter, wrappers, YouTube, etc.).

Cancer 226
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

We connected on LinkedIn and for a while, that was that. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. I’m talking about those places that you can control (Vimeo, Twitter, wrappers, YouTube, etc.).

Cancer 100
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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

I’ll keep an eye on the Twitter feed as well. And so they’re the cohort that is coming from the mid to late ’90s to the early 2000, getting into the 2010 era. I am on all these platforms, LinkedIn, Twitter, Instagram. There’s a chat box, there’s a Q&A box. So you can use any of those.

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