Judi Sohn

MARCH 12, 2011

We connected on LinkedIn and for a while, that was that. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. I did it in order of least traffic to most, making the Twitter and Facebook changes last.

Cancer 226

Cancer Phase Research Change 226

Judi Sohn

MARCH 12, 2011

We connected on LinkedIn and for a while, that was that. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. I did it in order of least traffic to most, making the Twitter and Facebook changes last.

Cancer 100

Cancer Phase Research Change 100

Bloomerang

APRIL 23, 2021

And so they’re the cohort that is coming from the mid to late ’90s to the early 2000, getting into the 2010 era. But I also know that there needs to be a blend of mid-level donors, high-level major donors, and your small donors, because that’s what’s going to make your organization sustainable. Absolutely.

Video 130

Video Donor Boston Massachusetts 130