[VIDEO] How to Tap Into Gen Y & Z Donors
Bloomerang
APRIL 23, 2021
And so they’re the cohort that is coming from the mid to late ’90s to the early 2000, getting into the 2010 era. And so with that, if they’re already supporting charities, again, they are in your databases and they are ready to be engaged. That’s how we got here. And it’s short for generation Z, of course.
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