Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. Something about the way Farra presented, answered questions and described the campaigns she worked on stuck with me.
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