Using the Power of Story to Run a Successful Peer-to-Peer Campaign
Connection Cafe
MARCH 25, 2016
Ganz’s model is popular in activism and politics, but it also has applications for peer-to-peer fundraising. A personal story is an articulation about the values, beliefs, and events in someone’s life that have lead them to give and now fundraise. These two parts of the story are usually easy for people to articulate.
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