What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
Allan says: Granted, web site stats will not tell me anything about how many hungry people a nonprofit feeds. at 11:31 am Web stats are intended to be an internal control and analysis tool. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission?
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