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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

When policymakers are not paying attention, Human Rights Watch shines a light on the situation through the media, both mainstream and social channels. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. The organizational strategy is to impact policy change.

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Getting More out of Online & Offline Events

Forum One

Right now, there is an excellent example of this by the team behind the Davos 2009 World Economic Forum. Capture presentations made during the event with live embedded audio and share them on a tool like Slideshare after the event. Create a short video to publicize the event & post it on YouTube to generate some interest.

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Tips & Tricks from the Trenches

Connection Cafe

She is co-moderator of the popular community-led Nonprofit Salesforce Practitioners listserv and will be joining Convio’s Common Ground team as a full-time employee in January 2012. We adopted Convio Common Ground for better integration with fundraising and email marketing in 2009. Never fear.

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[VIDEO] Building a Better Grants Strategy Post-COVID

Bloomerang

This is really talking through what’s the tools in my arsenal that I need to have to prepare that I can be successful in developing my grant strategy? And so here are some planning tools. But it is a great planning tool and exercise. And there’s a lot of great virtual tools that you can use, even in Zoom.

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