Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
The organizational strategy is to impact policy change. When policymakers are not paying attention, Human Rights Watch shines a light on the situation through the media, both mainstream and social channels. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them.
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