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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

Submitted by Steve MacLaughlin, publisher of Connections For a while now I've been talking with a lot of nonprofits about using social media and social networking in their organizations. in 2009 reminds me of Web 1.0 many organizations are initially focusing on using social media as a communication and awareness tool.

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

Convio asked me to prepare something for organizations that are just getting ready to embrace social media. The key to crossing the chasm to adoption is education, awareness, and discussion internally. Even better is getting your constituents to share their stories about your organization with others or “user generated content.”.