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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

7 Not everything that counts can be counted and not everything that can be counted counts This is an actual quote from Einstein. I'm not saying that you shouldn't use quantitative metrics. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October.