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Are Memes Really Just Slacktivism?

Care2

After some research, it turns out that this meme was started in December of 2009 in Canada. It’s a vanity metric – not a metric that is connected to furthering your advocacy goals. Online Advocacy Online Fundraising Online Marketing' Here’s the original meme: “Right girls let’s have some fun.

Meme 77
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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

When policymakers are not paying attention, Human Rights Watch shines a light on the situation through the media, both mainstream and social channels. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. The organizational strategy is to impact policy change.