[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network
Nonprofit Tech for Good
NOVEMBER 21, 2010
The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. 1) Using Google Analytics to track referrals to www.pancan.org from social networking outlets. (2) I am tracking the ROI.
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