Guest Post by Katherine Hutt: A Small Nonprofit's Strategy for Pepsi Refresh Contest
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 25, 2010
Note from Beth: This post was written before the New York Times article describing a misstep with the Pepsi Charity Contest. The nonprofit Generations of Hope is competing in the top category, for the $250,000 prize, approximately 1/3 its operating budget in 2009. Photo: Jim Harrison. Here's my analysis.
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