Guest Post by Gaurav Mishra: The 4Cs Social Media Framework
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
The first reason is the excessive focus on specific social media tools. Many first-timers are introduced to social media via specific tools. Many ’social media experts’ who are practitioners rather than thinkers also focus on specific tools. My own approach to social media is both tool-agnostic and terminology-agnostic.
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