2008 Offline Wiki Wikipedia 
Amy Sample Ward
FEBRUARY 19, 2011
The first example of direct content is the use of Wikipedia during the 7/7 bombings in London. Millions of editors on Wikipedia and it’s rise in public use was climbing. Wikipedia was a popular resource and established as a citizen-driven information source. Direct Content. What’s so important or interesting about this?
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
Wikis are a perfect example of co-creation. Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. It is also important to bridge online conversations into mainstream media buzz and online engagement into offline action. The Third C: Community.
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