Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

In 2008, I was on one of the few nonprofit panels on the agenda. What are these new competitions about—are they working? How does it work? How do you balance online action with offline engagement? The nonprofit presence at SXSW has been growing steadily over the past couple of years. It was organized by Ed Schipul.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

You're testing different social media tactics and learning what works. And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Josh Bernhoff, Social Technographics 2008 3. This is a different way of working.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

These principles will no doubt be copied, refined, remixed, and extended as nonprofits experiment with social media-powered fundraising techniques: Weaving Together Online/Offline Into Real Time Web Fundraising Events. A great example of how well this multi-channel approach works is the Humane Society’s Spay Day.

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