article thumbnail

How to Use Causes for Your Year-End Fundraising Appeal

NTEN

And in 2010, online giving is expected to bring in more donations than ever, after having seen a 46% increase in online revenue between 2008 and 2009. And Camfed raised $4,500 to build a roof on a school in Malawi , then turned around and funded another $3,386 project to give shoes to schoolgirls in Zimbabwe. .

Causes 87
article thumbnail

Making Stories Work for Your Org: What the Data Says

NTEN

In "The Life You Can Save: Acting Now to End World Poverty" , Princeton University professor Peter Singer famously highlights one study in which individuals who were shown a picture of a girl named Rokia and told her story were willing to give far more than when asked to help three million hungry children in Malawi.

Story 98