What is Lethal Generosity?
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 21, 2010
Shel tells the story of the holiday season 2008, when the city of Toronto Transit Authority canceled its New Year's eve free-ride transportation due to budget pressures. We've been reviewing examples for case studies in our research and some use more than one tactic. See Cause Marketing Forum for more).
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