Integration of CRM and CMS
Zen and the Art of Nonprofit Technology
JANUARY 14, 2009
This is when actual code is written in the CMS (via module or customization) which calls APIs on the CRM side to perform specific actions, such as adding records, syncing records, grabbing data, etc. I’ll have follow up posts on specific examples of this integration using open source tools (on one end or the other, or both.)
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