sgEngage

APRIL 12, 2011

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. Includes data from Blackbaud , American Red Cross , MobileMarketer.com , and the Chronicle of Philanthropy.

Blackbaud 89

Blackbaud Benchmark Nonprofit Chart 89

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

sgEngage

NOVEMBER 9, 2010

The difference is that Causes is continuing to blur the line between online and offline activity. That means taking things offline and into a traditional retail environment. Companies like TisBest and Network for Good’s Good Card have been available for a few years now. Will it work? Is it worth paying attention to? Absolutely.

Los Angeles 63

Los Angeles Gift Charity Trend 63

sgEngage

MARCH 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. Disaster Giving Giving both online and offline towards disaster relief had a significant impact on the nonprofit sector in 2010. Small and medium organizations were up in the analysis, but large nonprofits were down 28.2%. All Rights Reserved

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

sgEngage

MAY 18, 2011

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,430 nonprofit organizations representing $2.21 All Rights Reserved

Blackbaud 66

Blackbaud Trend Haiti Benchmark 66

sgEngage

NOVEMBER 15, 2010

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Remains Positive The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,376 nonprofit organizations representing $2.2 All Rights Reserved

Blackbaud 70

Blackbaud Trend Nonprofit Statistics 70

sgEngage

JANUARY 12, 2011

Do you have offline and well as online channels ready to go? Technology Can your website and giving forms handle 4x their normal traffic? Do you have a scaled down shadow website ready to go? Do you have email templates ready to go? Unfortunately, this will not be the last emergency that nonprofit organizations will have to respond to.

Haiti 63

Haiti Trend Difference Blackbaud 63