Has the Ice Bucket Challenge Spawned Charity Jacking?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2014
It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Charity Jacking goes one step beyond “Social Media Meme Morphing.” The meme was entertaining and challenged peers — and in the process learn about ALS and donate.
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