Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
You might guess that version 2 would raise more money. The institutional version raised more than 4 times as much from almost twice as many donors. Based on our studies, we've concluded that stories can help you raise money — if you use them right. You'd be wrong. This test isn't an anomaly. So what to do? Don't panic.
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