Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. I was able to raise $2,500 in 90 minutes at Gnomedex.

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Analysis Twitter Giving Lesson 87

Care2

APRIL 24, 2008

Online Fundraising: A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates Online Advocacy: How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having? Copyright © 2008, Care2.com

Benchmark 28

Benchmark Studies Social Media NTEN 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

We also encouraged people to change their avatars (see above). It was an echo campaign to complement a radio roadblock on Friday, September 19, 2008 when the NAB encouraged all radio stations to run a Red Cross PSA at 1 pm EDT. I'd try to figure out how in the world to measure how many people changed their avatars.

Social Media 50

Social Media Case Study Media Interview 50

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 37

Avatar Life Campaign Social Media 37

NTEN

MAY 27, 2010

In 2008, I helped start the Frozen Pea Fund against breast cancer. When people logged in on Fridays, they saw hundreds of frozen pea avatars from people who were fighting breast cancer. Think of the impact the folks at Movember are having, only online.)

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Social Media Media Cancer Social 62