Twitter As Charitable Giving Spreader: A Meta Analysis
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2008
As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. There were a number of social media influentials who reached out to their networks helping to contributing to a community culture of giving on Twitter.
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