Integration of CRM and CMS
Zen and the Art of Nonprofit Technology
JANUARY 14, 2009
One purpose is to allow users to modify their own information (if the site allows logins.) This is when actual code is written in the CMS (via module or customization) which calls APIs on the CRM side to perform specific actions, such as adding records, syncing records, grabbing data, etc. at 8:53 pm Loraine Lawson 02.16.09
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