Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. We connected on LinkedIn and for a while, that was that. I waited until the time was right.
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