What is Lethal Generosity?
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 21, 2010
Shel tells the story of the holiday season 2008, when the city of Toronto Transit Authority canceled its New Year's eve free-ride transportation due to budget pressures. Last November, Chase Bank hosted "Chase Giving Program," a contest on Facebook where nonprofit competed for $5 million in prizes on Facebook.
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