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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

" No, we didn't do runs or walks or campaigns to raise public awareness of screening. At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. Let's Raise a Brand! Unfortunately in reality, we were often misunderstood. No, we weren't "Katie's group."

Cancer 226
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

No, we didn’t do runs or walks or campaigns to raise public awareness of screening. At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck. Let’s Raise a Brand! In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging.

Cancer 100
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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

In 2008, Vermont became the first state to permit the creation of the L3C (Powell, Jackson-Zapata, & Kammerling, 2014), an entity that allows companies to achieve modest profits while operating under a business model that emphasizes impact over profits. Banks were not lending.

Model 53