Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. And each of us explained it a little differently. We connected on LinkedIn and for a while, that was that.
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