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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I did it in order of least traffic to most, making the Twitter and Facebook changes last. Let's Raise a Brand!

Cancer 226
article thumbnail

Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. We signed a contract to have a Brandraising in March 2010, and it was complete and presented to us by the end of June 2010.

Cancer 100