Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I did it in order of least traffic to most, making the Twitter and Facebook changes last. Let's Raise a Brand!
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