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The Interpretive Dance of Social Media Adoption

Beth's Blog: How Nonprofits Can Use Social Media

In 2007, Michael Wesch , a digital anthropologist, created this striking video called The Machine is Us/ing Us , to explain in five minutes what the Web 2.0 In workshops, I'd play the video and have folks jot down words or themes. The remix epitomizes the era of social relationships (see Jeremiah Owyang's Five Eras of Social Web ).

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Target Facebook Challenge: Ten Large Charities Compete for Votes To Divide the $3 Million Pot

Beth's Blog: How Nonprofits Can Use Social Media

on Facebook, Network for Good, Global Giving and Parade Magazine in 2007. There have been many remixes of online contests since the Giving Challenge, so many that I can't quite remember all of them. Last fall, Allison Fine and I did a research study on the America's Giving Challenge based on interviews and surveys of participants.

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