The Interpretive Dance of Social Media Adoption
Beth's Blog: How Nonprofits Can Use Social Media
MAY 7, 2009
In 2007, Michael Wesch , a digital anthropologist, created this striking video called The Machine is Us/ing Us , to explain in five minutes what the Web 2.0 In workshops, I'd play the video and have folks jot down words or themes. The remix epitomizes the era of social relationships (see Jeremiah Owyang's Five Eras of Social Web ).
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