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The Art of Aligning Social Media Strategy With Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Remixing Social Media Strategy Game View more presentations from kanter. I'm so glad she did because for a while I've been wanting to better understand how a social media strategy can best align with overall communications strategies and where the nuances of implementation may different. And where are the tensions?

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Guest Post by Kira Marchenese: What Happened When We Introduced 350 Staff to Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: Since 2007, I've been using, adapting, and remixing the Social Media Game social media workshops for nonprofits. Dave Witzel was a participant in the workshop and thought the game could be adapted as apart of training on social media at the staff retreat. Did it make a difference?

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The Interpretive Dance of Social Media Adoption

Beth's Blog: How Nonprofits Can Use Social Media

In 2007, Michael Wesch , a digital anthropologist, created this striking video called The Machine is Us/ing Us , to explain in five minutes what the Web 2.0 In workshops, I'd play the video and have folks jot down words or themes. The remix epitomizes the era of social relationships (see Jeremiah Owyang's Five Eras of Social Web ).

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Target Facebook Challenge: Ten Large Charities Compete for Votes To Divide the $3 Million Pot

Beth's Blog: How Nonprofits Can Use Social Media

on Facebook, Network for Good, Global Giving and Parade Magazine in 2007. There have been many remixes of online contests since the Giving Challenge, so many that I can't quite remember all of them. Charity SmackDown had teams of celebrities paired with corporate sponsors to raise money for nine different charities.

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