Four Models for Active User Engagement, by Nina Simon
Beth's Blog: How Nonprofits Can Use Social Media
MAY 7, 2010
I got a chance to meet her face-to-face for the first time at the Nonprofit Technology Conference in 2007. If you want a chance of winning a copy, leave a comment saying how you might apply some of the science of participation to your social media strategy. Blog commenters are contributors, as are people who engage in contests.
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