What does a Purpose-Driven Company Look Like?
Saleforce Nonprofit
AUGUST 5, 2022
You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. It helps to start with a clear, shared definition of purpose and what it means to be a purpose-driven company. For example, My Special Aflac Duck is a social robot that helps kids cope with cancer.
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