Remove 2007 Remove Adopt Remove Badge Remove Stream
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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Your organization was one of the early adopters of mobile phone apps. Each time someone adds a seafood item, they can earn virtual badges (first sushi report, first listing of a particular seafood item). We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011.

Mobile 111
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Virtual Platforms for Good: Empowering Individuals

Beth's Blog: How Nonprofits Can Use Social Media

What is interesting to me about this concept of a platform for change that is very different from say - campaigns on social networking sites like Facebook or the use of widgets and charity badges on blogs for personal fundraising campaigns -- is that while Virtual Worlds are empowering individuals -- we are empowering collective action.

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NpTech Tag Summary: Scarcity Thinking, Social Network Fragmentation?, and Engagement Strategies

Beth's Blog: How Nonprofits Can Use Social Media

over at her Netsquared blog about adoption of blogs and wikis in an organizational context and how these tools further organizational mission. Also found in the NpTech tag stream and a good backdrop to this conversation is " When the best tool for the job. Time to Nominate Projects, Vote for Videos, and Charity Badge Contest!