2007 2011 Facebook Gartner 
ASU Lodestar Center
MAY 24, 2016
On one end, we see the excitement and fad of Facebook games such as Farmville or CandyCrush. These games are, well, just games but the benefit of these programs is that Facebook and as Zynga have the ability to see individual users’ motives to play these games, when they play them, how they play them, and who they are competing against.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 23, 2007
What is interesting to me about this concept of a platform for change that is very different from say - campaigns on social networking sites like Facebook or the use of widgets and charity badges on blogs for personal fundraising campaigns -- is that while Virtual Worlds are empowering individuals -- we are empowering collective action.
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