Why Salesforce Outpaces the Marketing Automation Competition
Cloud 4 Good
JANUARY 19, 2022
Salesforce Pardot was also acquired by ExactTarget in 2012 after its founding in 2007. Originally focused on Pay Per Click (PPC) advertising, Pardot shifted its focus to email functionality in 2009. . A product like HubSpot has exceptional value as a social media tool, especially for Facebook Ads.
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