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Why Salesforce Outpaces the Marketing Automation Competition

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Salesforce Pardot was also acquired by ExactTarget in 2012 after its founding in 2007. Originally focused on Pay Per Click (PPC) advertising, Pardot shifted its focus to email functionality in 2009. . A product like HubSpot has exceptional value as a social media tool, especially for Facebook Ads.

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Why Apple isn't the Nonprofit App Grinch | Nonprofit Trends with.

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You’re not Angry Birds or Facebook. Smartphones are flying off the shelves and tablet sales are expected to boom by 2012. Nonprofits would also reach far more people and have greater impact by optimizing their website for mobile devices instead of just building iPhone apps. Mobile is going to be a huge channel.

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