Getting in touch with supporters is critical to your nonprofit’s success, whether you’re promoting an upcoming fundraising campaign or need volunteers for a community program. However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. 

So, how can your nonprofit break through the noise and establish strong connections with supporters? 

To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. This will help you stand out from the crowded digital landscape and make interacting with your content a memorable experience. 

In this guide, we’ll explore how you can revamp your communications and, in turn, develop lasting relationships with supporters that will lead to increased giving down the line. 

1. Use a multichannel strategy. 

Communication is a foundational element of any successful nonprofit strategic plan. However, if you only engage with your supporters via one digital communication channel, your content or post formatting may become predictable and monotonous, leading to a decline in engagement. 

To mix up your content, try leveraging a multichannel marketing strategy. Double the Donation’s guide to digital marketing explains that multichannel marketing introduces new types of content to your audience and expands the number of supporters you’re able to reach, bringing more visibility to your nonprofit. 

To maximize your multichannel strategy, use your platforms in tandem with one another. This way, you can bring audiences from one channel over to the next, increasing your number of touchpoints. For example, you might: 

• Share blog post links and teasers on your social media pages.
• Embed social media posts into your email newsletter and incorporate buttons that take supporters directly to your social media pages.
• Repurpose email content into your next Facebook post, with a link to sign up for your email newsletter. 

Multichannel marketing can also help you better reach different audiences. For example, younger generations prefer interacting via social media, while older demographics tend to use email more often. 

Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. This will allow you to choose the right platforms to connect with the largest number of supporters possible. By mixing up your marketing methods, you can make content that everyone will enjoy and resonate with.

Keep in mind that it’s never too late to try something new. That means you can always start up an Instagram account even if you’ve never had one before or try out TikTok for the first time. Your supporters will sense when you’re having fun with your digital outreach methods rather than using them to mechanically promote your organization. 

2. Bring supporters into the conversation. 

If your communications feel one-sided, supporters may be less likely to interact with your messaging or take action. Make your online content more interactive and engaging using these content ideas: 

• Blog posts with comments sections. From learning about your current projects to your fundraising plans, your audience wants to be kept in the loop. Generate blog posts with photos, videos and quotes from key staff members, volunteers or community members to help keep your donors informed, and enable comments on these posts so your supporters can take part in the conversation.
• Social media polls. Social media platforms like Instagram, Facebook and X (formerly known as Twitter) allow you to send out polls and questions to your followers. This is a great way to find out what supporters and community members are interested in or to get feedback on certain issues and initiatives. Be sure to track relevant social media metrics, like how many people interact with your polls, to assess the effectiveness and relevance of your interactive content. 
• Online contests or challenges. Incorporate contests or challenges into your annual social media posting calendar to generate organic engagement with your followers. For example, challenge your followers to enter a photo contest related to your Giving Tuesday campaign or start a personalized online donation page as part of a peer-to-peer fundraiser. This will empower supporters to take a more active role in interacting with your organization and advancing your mission. 

These content ideas help keep supporters informed about your activities while making them feel like an invaluable part of your community. Rather than passively scrolling past your organization’s Facebook posts or Instagram photos, supporters can actively engage with you online, helping to defy digital fatigue. 

Plus, making your communications a two-way engagement experience can also help your nonprofit lead audiences through the donor cultivation cycle. For example, if supporters constantly interact with your polls and blog content, you’ll know that they have an affinity for your cause and can be potential donors. 

If you need a helping hand to build or revamp your digital communication strategy, consider working with a consultant. These professionals can diagnose your communication issues and develop new strategies to fit your unique needs. Do your research to find the right partner for your organization. 

With these strategies in place (and a consultant’s help when necessary), you can fight digital fatigue and develop engaging messaging that will excite your audience, boost conversions and grow your loyal pool of donors.