CanadaHelps released its annual year-end report, highlighting an uptick in subscription-based giving as an increasingly popular way for Canadians to support their favourite charities. Revenues for monthly giving — which is similar to a Netflix or Spotify subscription but instead enables Canadians to support their favourite charities with a monthly contribution — have risen 11% year-over-year on CanadaHelps.org (totalling $39.5 million in donations). Despite this positive trend, donations are tracking at -2% compared to the same period last year, raising $318 million as of December 3rd.

As of December 3rd, 2023, other notable giving trends that have emerged in 2023 include:

• Donation revenue from securities on CanadaHelps.org has increased by 26%; this remains one of the most strategic ways to give as capital gains tax is eliminated on securities donations.
• More than 750,000 Canadians have donated, representing a -9% year-over-year decrease.
• On November 28th, GivingTuesday raised more than $13.6 million on CanadaHelps, which is approximately a 2% increase from 2022.

Centre Wellington, Ontario Crowned Canada’s Most Generous City

As of November 30th, Centre Wellington, Ontario was deemed to be the most generous city in Canada with 6.11% of their total population of more than 31,000 having donated to a charity using CanadaHelps this year. Following Centre Wellington to round out the top five cities are Collingwood, Ontario (5.84%); St. John’s, Newfoundland and Labrador (5.36%); Fort Erie, Ontario (5.07%); and Whitehorse, Yukon (5.04%).

Other major cities in Canada are ranked among the country’s most generous cities. This includes Halifax in 12th position (4.03%), Ottawa in 26th position (3.47%), Toronto in 37th position (2.95%), Vancouver in 41st place (2.91%), Hamilton in 53rd place (2.62%), Calgary in 61st place (2.54%), Edmonton in 68th place (2.41%), Winnipeg in 69th place (2.35%), and Montréal in 143rd place (1.11%).