Canadian fundraising agency Good Works has released the 2023 Direct Mail Benchmarks Report – the only report of its kind in Canada. In it, key data points from across the Canadian charitable sector are analyzed, clarifying the story of the 2022 year in direct mail and presenting key takeaways like:
- Donor reactivation rate – so you can see how well Canadian mail programs brought lapsed donors back into the fold
- Acquisition sources – to show where charities are finding new donors to grow their programs
- Integration benchmarks – demonstrating how organizations like yours are adapting to a multi-channel world
One takeaway you can’t miss: key metrics are down across the board. But! Charities that continued to invest in their direct mail channel started this year in a much better position. You can download the report on the Good Works website to find out how your program measures up.
