Original Broadcast Date: April 11, 2024

Summary: For staff and volunteers who are new to fundraising, the thought of asking for a donation can be intimidating, uncomfortable, or downright scary. But it doesn’t have to be. In this session, we discuss the fundamentals of cultivating donor support and developing a compelling narrative about your organization’s cause. We also discuss engaging your board members and staff in strategies for developing confidence in sharing your organization’s story and asking for donations.

After watching the session, participants will :

  • Understand the importance of knowing their organization’s story.
  • Understand the fundamentals of donor motivation.
  • Have strategies to build confidence in speaking about their organization’s cause.
  • Understand when to move from story sharing to asking for a donation.

Outline of Content:

  • The role of storytelling in cultivating donor support.
  • Communicating with different audiences.
  • Strategies for involving everyone at your organization in fundraising.
  • Practical tips for when to ask for support.

Webinar recording

Webinar resources

About the presenters

Rochelle Greaves & Roxanne Tackie

Rochelle and Roxanne have over 20 years experience in nonprofit fundraising strategy and analytics. Through Story Point Consulting they have worked with nonprofits across Canada as consultants, presenters, trainers and providing donor management software solutions through their product Chronicle. Their approach is grounded in providing practical and simple solutions that support small, grassroots nonprofits and novice fundraising professionals. 

“Really appreciate CharityVillage continuing to offer these webinars – they are a great resource for our sector!“

– Past CharityVillage Webinar Participant