Over the last year and a half, organizations like yours have seen unprecedented challenges. You know this. You’ve experienced the impact first-hand: fewer donations, no (in-person) events, a radical shift to online fundraising and maintenance…the list goes on.

By this point, you’ve seen a lot of information out there telling you how hard it’s been—and it has been. It will take time, and the support of your communities, for the charity and nonprofit sectors to recover.

But what comes next?

It might be ambitious to assume we’re at the end. But with a rise in vaccination rates across North America and more than a year of weathering the storm, it’s a little easier to start thinking about the future. 

That said: in order to move forward, first we have to know where we are.

That’s why the team at Personify Corp has released this new, free-to-use organizational health check tool.

This simple, straightforward quiz will evaluate your nonprofit health by asking you questions about:

  • Events
  • Member Education
  • Member Engagement

On completing the quiz, you’ll get an overall nonprofit health score paired with an in-depth, 8-page report tailored to your nonprofit’s size. From there, you can figure out where you’re holding strong, where you have room to grow, and what you need to do to reach your goals in 2022 and beyond. Whether that’s recovery, growth, or maintaining your current operations.

What is it about these three categories that are so essential to your organizational health? Let’s explore.

Nonprofit Events

Without a doubt, the loss of events was one of the hardest hits to the nonprofit sector in 2020-21. Events let you:

  • Earn revenue
  • Source new members
  • Build relationships with donors, members, and community
  • Remind your base of your impact, and how important your mission is

As events were lost, we saw radical innovation in the sector. Whether that’s virtual events (even from organizations that had only ever done events in person!) or turning your events initiatives into sales (merchandise, workshops, experiences), nonprofits like yours transformed in-person events into pandemic alternatives.

Many of us are ready to go back to face-to-face events, but what will “success” look like for this crucial revenue and engagement stream next? How do we even begin to plan those events? Our quiz helps you evaluate the value, organization, engagement, and modelling of your events (virtual? In person? hybrid?) so you can spot holes and fill them.

Member Education

For many members, education is a key reason to be a part of your organization. Maybe they want access to courses; maybe they’re looking to learn from other industry professionals. Regardless, their membership is an investment in themselves, and they’ll want to know it was a worthy one.

After a year of social distance, it’s important to stop and ask: how can we make sure we’re helping to develop our members into something greater? Are they ready to exit the pandemic, new skills and relationships in hand?

In our quiz, evaluate your professional development programs, resources, and opportunities, and figure out how you can grow your offerings.

Not sure where to start? Run a member needs assessment to find out what your members want most.

Nonprofit Member Engagement

Engaged members are happy members, and happy members are a win for your organization. Having high engagement can effect:

  • Membership renewal rates
  • Whether members refer others to your organization
  • The overall health of your member network (which keeps them coming back!)

But the secret equation to a highly engaged membership can be tough to crack. In our quiz, you’ll find out:

  • How well are you facilitating member-to-member relationships?
  • Are you providing a space for learning and growth?
  • Is it easy for your members to learn about your mission and impact?
  • Are you holding events that everyone is aware of?

Member engagement has probably felt hard over the last year and a half. Not everyone is online. Not everyone communicates or learns the same way. As we head towards 2022, evaluate the ways your members have been brought together—and start brainstorming everything you’ll be able to do when we hit the new normal.

But remember: some members probably liked being online, too! So whatever you offer, you’ll want to consider your audience, first. Make sure you know what they’ve liked, where there have been misses, and what’s yet to be offered to them.

Wrapping Up

Where do you stand? How are you doing? Where do you go next?

If you’re asking these questions, you aren’t alone. Thousands of other organizations are asking the same ones: and so is the team at Personify. The health of your community is the health of our community. After all, as a membership management platform, Personify is in the relationship-building business.

Seeing how you’re doing won’t take long: this quiz should take two to five minutes out of your day.

Check your organization’s health score today, and start building for tomorrow.