Good Works released the 2023 State of the Legacy Nation Report: A Closer Look at Will-Making and Charitable Giving in Canada, which delves into the legacy giving landscape and provides an analysis of the Canadian legacy marketplace data. The last State of the Legacy Nation report was released in 2019, thus, the 2023 report explores the impact of the pandemic on will-making and the evolution of the legacy marketplace. Gen X and Millennials are the next generation of legacy donors, and the report provides insights into how they are starting to make their wills in a meaningful way.
The report provides insight into:
- How many Canadians have made wills or are planning to make them
- The current and future value of legacy giving in Canada (spoiler alert – it’s in the billions!)
- How the proportion of will-makers to charitable bequestors has evolved since the pandemic
In the State of the Legacy Nation Report, Good Works shares five key recommendations for organizations to leverage in their legacy marketing to solicit powerful legacy gifts.
