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To Get Close to Members, Follow MarTech Trends

.orgSource

Instructions, such as a style guide and taxonomies, are part of this process. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. But ongoing inter-organization communication and dialogue are even more important.

Trend 221
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Open for comment: Proposed changes to Candid’s taxonomy

Candid

All this work would be significantly more difficult if it weren’t for Candid’s taxonomy, the Philanthropy Classification System (or PCS). A taxonomy is simply a system of classification, or a way of organizing things. This year, Candid is updating its taxonomy. program support, general support, advocacy); transaction type (e.g.,

professionals

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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

One of the most common reasons people analyze Candid’s grant data is to understand year-over-year giving trends in the sector. So, you may be surprised to learn that when we do trends analyses at Candid, we often don’t start with our full data set. Be aware that it takes time to see trends. private and community foundations.

Analysis 116
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How to Use Data to Drive Your Content Strategy

Association Analytics

Organize or create a taxonomy for your content. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. This will only work if taxonomy and tags are uniform. When a solid taxonomy is implemented correctly, it can improve your site’s SEO. Follow industry trends.

Taxonomy 169
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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.

Analytics 169
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Who is sharing nonprofit demographic data with Candid? 

Candid

The subject area is based on the National Taxonomy of Exempt Entities (NTEE). Here, we see a clear trend: Over 90% of nonprofits shared some demographic data about their leader. iii Here, subject area is defined by the ten broad categories under the National Taxonomy of Exempt Entities.

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

Generative AI products, such as ChatGPT, are examples of a branch of AI called machine learning, which is concerned with learning from data to surface trends and predictions. When ChatGPT launched late last year, it widely became an instant sensation for its uncanny abilities to produce human-like text.

Support 98