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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

7: Your Taxonomy Isn’t Organized In a Useful Way Challenge : Digital closets are a lot like physical closets. Whatever the case, if your organization doesn’t keep your taxonomy tidy, you’ll spend more time querying and comparing reports than finding the data you need the first time. Focus on what matters to operational outcomes (ex.

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How to Use Data to Drive Your Content Strategy

Association Analytics

Organize or create a taxonomy for your content. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. This will only work if taxonomy and tags are uniform. When a solid taxonomy is implemented correctly, it can improve your site’s SEO. Identify top terms and build a hierarchy.

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Level Up Your Marketing with Analytics

Association Analytics

Let’s start by identifying the best channels and tools to maximize your campaigns. There are many marketing technology tools that can help you measure success. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best.

Analytics 169
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To Get Close to Members, Follow MarTech Trends

.orgSource

There are technology tools that can make information and data analytics accessible to everyone. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. But—you can’t know, what you don’t know.

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Auto Taxonomy Updates for Call Centers

VisionLink

We have released an updated version of our auto-update solution to ensure that the categories through which you manage your resource directory are aligned with the ever improving AIRS taxonomy. We were the first to support both the auto-update standard and the sixth level of the taxonomy. We were the first to support both the 2.07

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How to Improve Your Personalization Approach with Taxonomy

Velir

In the last five years, we’ve seen an explosion of tools that allow marketers to personalize audience experiences. With these advances, you might think that personalization is easier now. However, we’ve seen that greater flexibility, channels, data, and possibilities can make personalization more daunting.

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To The Twitterverse and Beyond: A Taxonomy of Twitter Tools from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image Flickr Photo By @briansolis and @jess3 Last October, Brian Solis created the definitive list of Twitter Tools , a handy list of Twitter helper applications by key categories. I noticed this a few months ago, when a few of us analytics geeks fooled around with creating a Twitter Monitoring and Analytic Tools Taxonomy.