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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. If your association or nonprofit is looking to increase non-dues revenue, be sure to include someone from the AMS team and ask these questions: Conduct a usability study.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” Members are seeking usefulness at the right price tag. ABMS studied the literature. Move Beyond SWOT Sharon explains the book’s premise like this. In addition, it’s convenient and economical.

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Case Study in Free Agent Fundraising @AbolishCancer

Amy Sample Ward

Case Study. As my tag line says, for which I believe, “Power of the People, through Twitter, to help @abolishcancer “ If you want to learn more or get involved, connect on Twitter at [link]. Tags: case studies fundraising cancer health twitter. A free agent changemaker having success fundraising with Twitter.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. Event goals are triggered by Google Tag Manager.

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Analysis of Convio’s Online Fundraising Study

Robert Weiner

Care2’s Allyson Kapin just published an analysis of Convio’s online fundraising study (which I mentioned earlier this week ). Tags: Online Fundraising Fundraising. She interviewed me, so of course I think the article is good. The analysis is posted at [link].

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Beth’s Surprise Party: A Case Study in Crowdsourced Action

Amy Sample Ward

Tags: case studies fundraising beth kanter campaign case study online campaign sharing foundation. NOTE: Beth was able to smash her goal of raising $530 by getting $4,540 donated to help buy school uniforms and send Cambodian children to school via the Sharing Foundation.

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Making Giving Fun: Case Study from Oxfam

Amy Sample Ward

What I like most is that the educational side of the scenario doesn’t stop: you’re given a case study about how, in this example, solar panels are actually impacting the lives of others. Tags: case studies campaign christmas education games gifts giving holidays oxfam. What do you think?